Coastal Athletic Connection

Langley, Walnut Grove and Surrey's constant source of quality information in the Sports Performance, Strength and Conditioning, and Nutrition fields.

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The Number 1 Rule to Getting Athlete Buy-In: Have You Bought In?

Buy-in. It is a huge buzz word in the sports industry these days. Everyone is trying to understand the mind of their players and learn what makes them tick. Getting your athletes to believe in what you are selling a one of the major components of successful teams. After all, what good is the best training program or practice plan if you cannot get your athletes to do it? There have been many books written on athlete psychology and trying to learn more about the mind of an elite athlete. In fact, Brett Bartholomew recently wrote a widely talked about book “Conscious Coaching”, that talks all about how to get athlete buy-in. It is a very well written book and I highly recommend it to any coach of any kind. Definitely worth the time and money.

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Ryan has prepared me mentally and physically, and has prepared me with the strength and confidence to compete at a university level sport.

Mariah Bruinsma